Launch of nature-focused tourism drive - Local Businesses

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Launch of nature-focused tourism drive

Published on 04/02/2013 06:12

VISITSCOTLAND has launched its biggest ever nature-focused tourism drive, highlighting the country’s natural environment and designed to get the Scottish population out of their armchairs and into the countryside for the Year of Natural Scotland 2013.

This £3.4 million campaign - which is expected to bring a return of some £68m to the Scottish economy, will target the key domestic market as well as seven international markets through a range of marketing activity.

It will feature a major ticket giveaway from transport providers so that at least 15,000 people enjoying free travel during April - allowing them to visit a Scottish island or to travel all over Scotland - courtesy of CalMac, Northlink and ScotRail.

Coach operator Stagecoach has also offered 5,000 money-off vouchers that can be redeemed throughout April.

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Launch of nature-focused tourism drive

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