Homecoming events see record visitors

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VisitScotland has revealed that a recording break number of attendances were recorded at Homecoming event in Scotland during 2014.

Across the 1049 event, two million attendances were counted, included 9,200 to Tartan Day.

Other big draw events in Tayside included Dundee Flower and Food Festival, which attracted 14,853 visitors and Dare ProtoPlay 2014, which drew 13,700.

The Homecoming event programme has been heralded as a major success with many brand new events taking place in Scotland during 2014 including The European Festival of Brass, The MTV European Music Awards, McLaren 2014 and Pipefest. Existing events were also able to extend their programmes as a result of additional Homecoming funding including Doors Open Days.

Fergus Ewing, Minister for Tourism, said: “Homecoming has been a huge success, bringing millions together in a joint celebration of all that is great about our country and showcasing all of our unique attractions and icons to a massive worldwide audience. In 2014, building on the momentum created by the success of previous themed years, we have seen a record breaking number of events and attractions right across the country joining the Homecoming celebration, extending the benefits of the Commonwealth Games and Ryder Cup across the whole year and boosting the tourism and wider economy.”

Jim Clarkson, VisitScotland Regional Partnerships Director, added: “There really was no place like home for the people of Dundee and Angus during 2014. We welcomed the world and boy did we have fun doing it!

“We opened our arms and laughed and cheered with our guests. We gave them directions, provided sunscreen and sometimes the odd umbrella. We didn’t just show them a good time – we joined in!

“Scotland enjoyed a breathtaking programme of more than 1,000 events in this incredible Homecoming year, touching every single corner of the country.

“I am unaware of any other country in the world our size which has delivered events on such a scale and with such prowess.

“The Scottish people have taken Scottish tourism to the next level in 2014, and as we look forward to the Year of Food and Drink in 2015, we must build on all we have achieved and ensure that people keep visiting our beautiful home – Scotland – for years to come.”