A new campaign, to inspire people to visit Angus this spring and summer, has been launched by VisitScotland, in partnership with Angus Council.
With its peaceful coastlines, majestic glens and popular golf courses, Angus has long been a draw for visitors, particularly those who enjoy outdoor activities.
Launching this month, the spring campaign - which complements VisitScotland’s Brilliant Moments campaign - highlights the range of events and activities that visitors can see and discover, from mountain biking in Corrie Fee Glen to enjoying a glimpse into the region’s history with a trip to the imposing ruins of Arbroath Abbey.
As well as press and digital advertising, the activity also incorporates a dedicated destination flyer inserted into a national direct mail pack which is targeting around 65,000 people who may be interested in visiting the area.
The colourful insert, which has a focus on places to visit in Angus, features stunning images of Glamis Castle, Lunan Bay and Montrose Air Station Heritage Centre.
As 2015 is the Year of Food and Drink, the campaign will also urge visitors to sample some of Angus’s finest culinary delights including potato vodka, the Forfar Bridie and the Arbroath Smokie, one of the country’s most distinctive fish dishes.
Jim Clarkson, VisitScotland Regional Partnerships Director, said: “Having played host to the shooting competition in the Commonwealth Games and a number of Homecoming events, 2014 provided a fantastic opportunity to promote tourism in Angus. However, it is important to keep that momentum going in 2015 and beyond. Tourism is at the heart of Angus’s economy, creating jobs and sustaining communities.
“With our outstanding natural larder taking centre stage during the Year of Food and Drink 2015, this campaign offers visitors, from both Scotland and further afield, just a taste of the many brilliant moments Angus can offer.”
Councillor Mairi Evans, Angus Council’s tourism spokesperson, said: “We are delighted to be working with VisitScotland to show the Brilliant Moments which can be enjoyed in Angus this year. There is a superb calendar of events in the area, such as Montrose Music Festival, the Glamis Extravaganza and Seafest.
“To celebrate the Year of Food and Drink, many of these events are partnering with local producers, giving visitors the chance to sample local delicacies such as Arbroath Smokies, and even our own potato vodka.”