The Ashvale Fish and Chip shop chain has joined the fish frying elite from across the UK, by scooping the prestigious Fish and Chip Quality Award.
It is the first chain of shops in Scotland to receive this award and the largest chain in the UK to hold the award.
The National Federation of Fish Friers (NFFF), the trade body that represents the nation’s fish and chip shops, runs the scheme as a way of raising standards within the fish and chip trade and enhancing the profile of the industry.
The scheme is a way of rewarding and promoting shops that provide good quality products and high standards of hygiene, as well as friers who show a high level of competence.
To qualify, each shop has to go through an inspection by an NFFF Approved Assessor who assesses the shop’s presentation, hygiene and cleanliness, staff training, equipment, frying and sales skills and most importantly the quality of the cooked product.
Stuart Devine, owner, said: “I am obviously delighted by the nature of this Award.
“To carry the award throughout our entire group is a testimony to our staff and reward for 27 years of hard work and commitment to maintain our standard.
“The award is a very worthwhile exercise and really does focus everyone into producing first class fish and chips. We will strive to continue to do so.”
This award sets the new benchmark for quality within the industry.
It will signal to the consumer that they can buy with confidence where the award is displayed, and it will encourage more outlets to raise their standards.
Each Fish and Chip Quality Award is valid for two years and retention is dependent on standards being maintained as validated by NFFF officials and appointed assessors.