THE Brechiner’s contribution to keeping festive season shopping local in 2011 has gone down a treat with shoppers.
There were surprises galore for people who chose to contribute to Christmas in the City – with a £50 of vouchers up for grabs in the seven weeks leading up to Christmas, culminating in the final draw which rewarded two lucky shoppers with prizes of vouchers worth £350 and £200 respectively.
Winning the top award of £350 in vouchers in out popular promotion came as a great surprise to Janet Fenton of Dove Wells Drive.
“I am quite excited as I have never won anything before,” said Janet.
“It has been quite a surprise. A good surprise.
“I put the entry cards in but I never dreamt that I would ever win it.
“My grandson said it was a wonder I even put the cards in as I never normally win anything. It is just as well that I did.”
Janet filled her card having bought wreaths at Les Turriffs.
She now plans to use her winnings to treat her family ,as well as buying more flowers from Les Turriffs.
Winner of the second prize of £200 was Mrs M. Allen of Trinity Fields, Brechin.
Shops who participated in the promotion thought it was a great initiative and would been keen for the Brechiner to repeat it next year.
John Laing of J. Mitchell and Son thought the promotion went well and was keen to take part in the intitative again.
“It is my busy time of the year anyway but I think a lot of customers were really behind it,” said John.
“They ready got into it and I think it is a good idea to try and keep custom local.
“Customers liked the idea of having the chance to get something back.”
Elaine Coates of Gardiners thought the promotion was excellent.
“It was really good. People thought it was a great idea and I would definitely take part in it again.
“We got one of the winners of the weekly draw come in and spend £25 with us, something they would not have done if they had not won the voucher.
“The number of cards we went through was so surprising. I don’t know how many times we had to get more.”
Jen Tait of Sunrise explained: “I think there has been quite a bit of interest in the promotion.
“People were quite eager to take part and I would definitely take part in it again.”
How did the promotion work? Each time a customer spent £10 in any one of the 18 participating outlets one of five boxes on a loyalty card were marked.
The shopper kept the card, and once all five boxes had been stamped, they were invited to complete their contact details on the card and hand it into one of four collecting outlets, including The Brechiner.
Each card was complete once £50 had been spent locally – whether in one shop or several.
The idea was to get as many people as possible to do their festive shopping locally – and judging by the sheer number of entries received on a weekly basis it was a promotion well worth undertaking, and one which seems sure to be repeated in future years.