Scottish Water has launched the third phase of their campaign aimed at reducing blockages in drains and sewers.
The initiative focuses on the problems caused by putting the wrong items down toilets and sinks.
Disposing of liquids and materials such as cooking fat, oils, grease, nappies, cotton buds and wipes, can result in the items combining to produce a mass of solidified fat and material which in turn can clog up pipes.
This can sometimes lead to flooding of homes and gardens and pollution of rivers and burns.
Last year, Scottish Water attended more than 40,000 blockages in drains and sewers – around 80 per cent were caused by such items being put down sinks or toilets.
The first phase of the campaign was launched in late 2013 and early indications are that there has been a reduction in blockages. However, to avoid complacency the third phase, which includes television, radio and social media advertising, continues to bring the message to as wide an audience as possible across Scotland.
This phase will also continue to highlight easy ways householders can save water in the home and it includes a seasonal message to encourage everyone to make sure that they have taken steps to prepare their property for winter.
Chris Wallace, Scottish Water’s director of communications, said: “Blockages in the sewer network are not only costly to Scottish Water – they can lead to real distress when flooding occurs.
“The waste water drain which runs from your house to the public sewer is usually only about four inches wide, which is less than the diameter of a DVD.”
Customers can learn more about what they can do to help keep the cycle running, including simple ways to use water wisely and what should not be flushed down toilets or poured down sinks and how they can save their drains, protect their homes, their neighbours’ homes and the local environment at www.scottishwater.co.uk/cycle.