An awareness campaign highlighting the costly impact of what Scots put down their sinks and toilets has been launched by Scottish Water.
As part of the campaign Brechiners are being asked to do their bit to reduce sewer blockages by reducing how they dispose of fats and bathroom waste.
The message for customers is to bag it and bin it with sanitary items, and for fats oils and grease they should be left to cool and either placed in a suitable container (like an empty milk carton) and then placed in the bin or ideally recycled if possible.
Customers can get more information about how they can do their bit by visiting www.scottishwater.co.uk/cycle.
They can also make an online pledge that they will follow the advice in order to protect the environment and reduce the risk of sewer flooding.
Nationally Scottish Water spends £7 million a year clearing around 45,000 blockages from the sewer network, and 80 per cent are caused by household waste that should go in the bin.
Chris Wallace, director of communications, Scottish Water, said: “We are committed to reducing the impact of sewer blockages which can cause misery and flooding for our customers in Brechin.
“Sewer blockages have a major cost and labour impact on our business. Around 80 per cent of sewer chokes are avoidable as they are caused by items such as wipes, nappies, sanitary items and foreign objects such as cotton buds. fats, oils and grease also contribute in a large way towards these blockages.
“For the first time we will be speaking to customers in every home in Scotland through a national advertising campaign on TV with the aim of reducing the call-outs our team have to perform to clear choked sewers and drains.
“Our aim is that these pilots will identify successful activities that will influence customer behaviour. This will then be the model we use to communicate this message across all of Scotland.”