A new year-long campaign highlighting the benefits of grouse moors to Scotland and the Scottish economy has been launched.
The Gift of Grouse initiative was launched in Angus on ‘the Glorious Twelfth’ to coincide with the start of the shooting season.
Run by the Scottish Moorland Group, the campaign encompasses businesses, families and estate staff who depend on the sector to support their communities and will focus on tourism and leisure, employment, environment and conservation, and accessibility to demonstrate the difference shooting makes to rural communities and Scotland.
It plays a major part in the £200 million generated for the economy by shooting and stalking every year, with 970,000 bed nights bought by tourists. This spend includes transport, hospitality and entertainment sectors as well as the 2,640 full time jobs and £30.1million in wages supported by the grouse sector.
The moorland groups says the income also helps to underpin conservation measures to maintain the moors as habitats in which all forms of flora and fauna can flourish.