A container of Scotch Whisky, produced by Glencadam distillery in Brechin, labelled “The Angus” is set to be heading eastwards.
The initiative will see the county of Angus widely promoted in China, and is a due to the collaboration of Yuet Yu, Angus Dundee Distillers and Angus Council.
Yuet Yu, an Angus businessman with family roots in Hong Kong and Southern China, has fulfilled a long held ambition to ship Scotland’s “water of life” to help fulfil the growing demand from China. Scotch whisky, often mixed with green tea in China, is becoming more popular and fashionable for new generations of aspiring and upwardly-mobile consumers in China.
Yuet Yu, along with Angus Provost councillor Helen Oswald and businessman David Valentine, visited Glencadam distillery on October 8.
Speaking on the day of the visit, Yuet Yu said: “As well as capitalising on the clear market opportunity, the name on the label will help to promote Angus as a destination. My initiative began over a year ago when David Valentine, Angus Council’s then Head of Economic Development suggested I should consider naming my Scotch Whisky “The Angus”.
“The modern form of the original Gaelic name Aonghas is composed of two elements meaning “one” and “choice”. As someone raised in Angus I couldn’t think of a better name for a Scotch whisky. Of course the name grew in significance and as there is only one distillery in Angus, there could only be one choice of producer and this had to be Glencadam at Brechin.”
Angus Dundee has previously applauded the efforts of Angus Council’s “Angus in China” initiative having been first introduced to China by the council in 2004. Since then the Glencadam distillery has steadily increased its production to meet the ever growing demand for Scotch Whisky.
Brian Megson, a director with Angus Dundee, commented: “Yuet has worked very hard to make this happen and we are delighted that “The Angus” Blended Scotch Whisky will soon be available for sale to consumers in China”.
Dave Valentine, of Valentine International, said: “It’s terrific to know that the deal is finally signed and sealed thanks to the hard work of Yuet Yu and Glencadam. I’m delighted that my long held desire for a whisky labelled “The Angus” has finally happened and I feel sure it will complement the council’s efforts to promote Angus both here and in China.”