Parents urged to consider how they drive around kids

Pictured is 4 year old Adam from the Small World Day Nursery in Glasgow, getting a helping hand from Scotland's Minister for Transport, Keith Brown.''Pic Tony Marsh
Pictured is 4 year old Adam from the Small World Day Nursery in Glasgow, getting a helping hand from Scotland's Minister for Transport, Keith Brown.''Pic Tony Marsh

A new road safety campaign is urging parents across Brechin to consider the influence their driving can have on their children when they become drivers.

The Scottish Government and Road Safety Scotland (part of Transport Scotland) have joined together to create a first of its kind, anywhere in the world, campaign.

The campaign is based on the premise that every time parents get behind the wheel with their children in the car, they’re giving them a lesson which could save their lives in the future.

Early Years and road safety research demonstrates that children’s future prospects are influenced to a large extent by their parents’ and carers’ behaviour from a very young age.

This extends to all areas of life, including driving.

Parents are already very aware that they are role models to their children, but this does not always include their vital role in road safety.

Transport Minister Keith Brown said: “This campaign takes a ground-breaking approach to road safety and provides support and information for parents and carers to help them set a good driving example for children across Brechin - even from a very young age.

“Every week, a car driver aged between 17 and 20 is killed or seriously injured on Scotland’s roads.

“Potentially, the type of driver a child will become is being influenced every time he/she gets into the car with parents or carers.”

The social marketing campaign includes television, cinema, radio and online advertising, and is complemented with social media and PR.

A roadshow will also tour the country throughout August to engage directly with parents and offer additional information and advice.

To get advice and learn more about how we influence our children’s future driving, visit www.dontriskit.info