TV ad campaign highlights protection against scam calls

A NEW television advertising campaign has been launched to highlight how people can protect themselves against unsolicited sales and scam telephone calls.

The Call Prevention Registry (CPR) has estimated that, on average, each Scottish household receives 10 nuisance or silent calls, including PPI calls, every week which not only wastes the recipients’ time but can also cause confusion and anxiety for vulnerable people.

It has estimated that up to £1 billion pounds has been conned out of vulnerable Scottish residents over the last two years as the result of telephone scams. Criminal gangs are increasingly using the telephone system to extort money and are selling on details to other scammers.

Lee Hare, (CPR) spokesman, said: “The impact of nuisance calls can be shattering. The telephone, which should provide more vulnerable members of our society with access to the outside world, ends up causing great anxiety and in the one place where a person should feel safe and secure – their home.”

The CPR was set up to help businesses and individuals to stop nuisance calls and, once a user is registered, will act for the customer when a nuisance call is made to the registered number. In the event of any complaint, the CPR will also act on the customer’s behalf to have their number removed from a company’s list which will be confirmed in writing.

It also offers a ‘Call Blocker’ device which is pre-programmed with 200 known numbers allocated as nuisance callers and will block any call from any of them. It can also reject any caller withholding their number, cutting sales calls immediately. Individual calls can also be dealt with by pressing a ‘Block Now’ button which cuts off a caller and logs and permanently blocks their number.

The adverts have run locally over the past week and have coincided with an assistive technology trial which involves CPR, Trading Standards, Tayside Police, Angus Council’s Social Work & Health Department and Angus Care & Repair. Anti harassment technology has been installed in the homes of vulnerable people across Angus and the findings will help to form strategies to protect people from different nuisance calls. The trial will run until the end of April.

Further information is available online at