‘it’s an ill wind that blows nobody any good’.
And, in the case of Brechin City there is an opportunity to make a bit of money out of a situation that has resulted in Newco Rangers being relegated to Scottish third division footie in the coming campaign.
At the time of going to press on Tuesday (yesterday) there were still a number of issues to be resolved ahead of the Gers obtaining a licence to play in the SFL next season.
But, all going well, the Light Blues will kick-off the 2102-2013 competitive season at Glebe Park, contesting the opening round of the Ramsdens Cup.
While the bulk of the tourney’s first round ties are being played on Saturday, the Brechin-Rangers match has been switched to Sunday with a 3.05 pm kick-off to accommodate live television coverage by BBC Alba.
Alan Esslemont, head of content for BBC ALBA, said: “We are pleased to confirm BBC ALBA’s coverage of the Brechin City v Rangers match in the first round of the Challenge Cup at the weekend.
“The match is certain to be a huge draw for football fans across Scotland and after a difficult spell for the game, all fans will be happy to see the action on the pitch resume once again.
“BBC ALBA has broadcast exclusive coverage of the Challenge Cup for the last four seasons and we are delighted that the Scottish Football League has recognised this partnership and allowed us to screen coverage of this fixture.
“We hope this relationship can be continued and will look to confirm such arrangements in the near future.”
The TV coverage will not bring in anything like the kind of money clubs could expect from say the likes of Sky, but, nevertheless, it is an opportunity for the City players to feature in a game that is already a 4,000 sell-out.
Despite the intense activity around the club at present, in light of Sunday’s Ramsdens Cup clash with Rangers, there’s also an element of ‘business-as-usual’ within Brechin City’s commercial activities.
Looking at the season ahead, the club is appealing to all supporters and businesses to contribute to the financial well-being of City, by sponsoring matches, players, match-balls, as well as making full use of the exclusive 1983 Hospitality Lounge.
Speaking on behalf of the club’s management committee, Grant Hood says: “Despite the obvious boost the club will receive through such a high profile opener to the season, supporters should remember that Scottish Football is having to re-align itself to a new financial landscape.
“Brechin City is no different, and the revenues from the Rangers game, although vital and hugely welcome, will only paper the over the cracks of the real financial challenges this club of ours must face up to.”
He added: “In short, our plea is to dig deep, and find a way to support Brechin City FC financially as well as vocally from the terraces.”
Flyers will be distributed throughout the town during the remainder of July, and can be picked up at Glebe Park on match days, as well as from numerous local businesses including Ferguson Oliver and Brechin Castle Garden Centre.
There was good news on the sponsorship front late last week, when it was announced that local firm Delson had agreed to a shirt sponsorship deal (see story on pages 12 and 13).
And, turn to the back page for the latest on manager Jim Weir’s bid to put together a squad capable of strong challenge in the Scottish second division next season.