Families encouraged to buy, eat and cook healthy

MANDATORY CREDIT - PIC: ROB MCDOUGALL''EAT BETTER FEEL BETTER CAMPAIGN LAUNCHED TO HELP SCOTLAND'S FAMILIES MAKE SIMPLE CHANGES TO THE WAY THEY SHOP, COOK AND EAT. PUBLIC HEALTH MINISTER MAUREEN WATT LAUNCHED THE SCHEME AT PILTON COMMUNITY HEALTH PROJECT IN EDINBURGH WITH KIRSTY DAY ' INFO:'JENNIFER BUTLER, WEBER SHANDWICK'0131 556 6649''''ROB MCDOUGALL - PHOTOGRAPHER'07856 222 103''info@robmcdougall.com'www.RobMcDougall.com

MANDATORY CREDIT - PIC: ROB MCDOUGALL''EAT BETTER FEEL BETTER CAMPAIGN LAUNCHED TO HELP SCOTLAND'S FAMILIES MAKE SIMPLE CHANGES TO THE WAY THEY SHOP, COOK AND EAT. PUBLIC HEALTH MINISTER MAUREEN WATT LAUNCHED THE SCHEME AT PILTON COMMUNITY HEALTH PROJECT IN EDINBURGH WITH KIRSTY DAY ' INFO:'JENNIFER BUTLER, WEBER SHANDWICK'0131 556 6649''''ROB MCDOUGALL - PHOTOGRAPHER'07856 222 103''info@robmcdougall.com'www.RobMcDougall.com

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Angus families are being urged to take advantage of the support available from Scottish Government’s Eat Better Feel Better campaign.

The campaign hopes to help encourage families buy, cook and eat healthiest foods, after a new survey commissioned by the government showed home cooking in the county is declining.

The research shows that less than half of mums (39 per cent) in the area consider themselves as very capable cooks, and are happy to cook a meal using fresh or frozen ingredients, without the use of a recipe.

However, four in 10 families (42 per cent) are eating takeaway food at least once a week and more than half (53 per cent) are eating ready meals at least once a week.

The research accompanies a new campaign from the Scottish Government which was launched to inspire and support families with practical tips, advice and tools to help them make simple, quick and cheap changes to how they shop and cook and eat.

Public Health Minister Maureen Watt helped to launch the Eat Better Feel Better campaign. She said: “For many families across Scotland, buying, cooking and eating healthy food can be a real challenge. However, there are many quick and cheap changes that we can make which can lead to significant improvements in our daily diets. From dealing with fussy eaters and shopping on a budget to planning your meals and finding time to cook, Eat Better Feel Better aims to address the various challenges faced by families by providing lots of practical hints, tips and recipes to help families eat more healthily.

“We know that helping children to eat healthier from a young age can help them avoid major illnesses later in life. That’s why we’re working together with retailers and community groups from across the country in getting behind Scotland’s families - to provide the support, encouragement and advice which will help them eat better and ultimately feel better.”

Eat Better Feel Better will be working alongside supermarkets and the convenience sector, as well as stakeholders and community groups from across Scotland’s food and health industry, to provide ongoing support for families. From practical cooking classes at community groups to special offers on healthy ingredients in-store, the campaign will aim to provide advice and practical help in places and at times which suit them.

A new website – www.eatbetterfeelbetter.co.uk – will provide recipes, tips from parents and healthier offers available from Scotland’s food retailers. The site will also host a series of cook-along videos to provide practical, easy to follow guides to cooking healthier family favourites such as spaghetti bolognese, home-made burgers and chicken curry.

The campaign contributes to the Scottish Government’s food and drink policy and aspiration for Scotland to become a Good Food Nation, a nation where it is second nature to serve, sell and eat fresh, healthy food.

It is also part of a co-ordinated Scottish Government programme of measures to support healthier choices in Scotland, including the Supporting Healthy Choices Voluntary Framework, launched in 2013, which sets out specific voluntary action for the food industry, including retailers, manufacturers, caterers and the public sector to support healthier diets in Scotland.